The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works. Description: There are five forces that act on any product/ brand/ company: 1. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants? 2

Which all goes back to my point – since companies change in a lot of unpredictable ways, it makes more sense for passive income to just ride the market by investing in a Total Domestic Stock Market, Total Bond Market, and Total International index funds, with allocations that depend on your goals and time horizon. For income, withdraw 4% or less, depending on what research you believe, and you’ve got a pretty low risk strategy.
Hey Mike! Love this article. Recently, I paid off my student loans and am crazy focused on creating multiple passive income streams. Currently, all my passive income comes from real estate and because of your great articles on the subject I called to check out refinance options! I had no clue about CD laddering, dividend investing or P2P lending until two weeks ago when I started doing my research on where to put my hard earned money. I had been just saving it but when I looked at the terrible 0.01% return I said forget it! 2 % for me is a great way to start. It is better than what I have been getting outside of my real estate. Also, creating products is a must! I’m working on this type of royalty too. I find it so exciting to learn how to use your money to make money. Thanks and I will be sure to link to you when I start my blog!
*All Lending Club loans made by WebBank, Member FDIC. Your actual rate depends upon credit score, loan amount, loan term, and credit usage & history. The APR ranges from 6.16% to 35.89%. For example, you could receive a loan of $6,000 with an interest rate of 7.99% and a 5.00% origination fee of $300 for an APR of 11.51%. In this example, you will receive $5,700 and will make 36 monthly payments of $187.99. The total amount repayable will be $6,767.64. Your APR will be determined based on your credit at the time of application. The origination fee ranges from 1% to 6% and the average origination fee is 5.49% as of Q1 2017. There is no down payment and there is never a prepayment penalty. The closing of your loan is contingent upon your agreement of all the required agreements and disclosures on the www.lendingclub.com website. All loans via LendingClub have a minimum repayment term of 36 months or longer.
You are also free to choose a fund that is based on any index that you want. For example, there are index funds set up for just about every market sector there is — energy, precious metals, banking, emerging markets — you name it. All you have to do is decide that you want to participate, then contribute money and sit back and relax. Your stock portfolio will then be on automatic pilot.
Roofstock – Investing in rental properties is one of those passive income ideas that can be extremely intimidating, especially when it comes to finding tenants. Roofstock lets you buy properties with as little as 20% down that already have tenants living in them. That means you start getting paid from the first day of your investment. You don’t even have to physically visit the properties!
In 2014, A.L.S. Ice Bucket Challenge was among the best viral marketing challenges examples in the social network. Millions of people on the social media started filming themselves, pouring a bucket of ice water over their heads and sharing the video with their friends. The challenge was created to give support for fighting amyotrophic lateral sclerosis (ALS), also called Lou Gehrig's disease. People finished the challenge and then nominated the next person they knew on the social media to take the same challenge. By following this trend, Ice Bucket Challenge became a 'fab' on social media with many online celebrities such as Tyler Oakley, Zoe Sugg and huge celebrities and entrepreneurs like Justin Bieber, Mark Zuckerberg and Bill Gates participating.[76] Until September 2014, over 2.4 million ice bucket-related videos had been posted on Facebook, and 28 million people had uploaded, commented on or liked ice bucket-related posts. And about 3.7 million videos had been uploaded on Instagram with the hashtags #ALSicebucketchallenge and #icebucketchallenge.[77] The ALS association didn't invent the ice bucket challenge, but they sure received a huge amount of donation from this activity. It raised a reported $220 million worldwide for A.L.S. organisations, and this amount is thirteen times as much donation as what it had in the whole preceding year in just eight weeks.[78]
Before the challenge, ALS was known to much fewer people. But things changed after the challenge, and it was everywhere on Twitter, Facebook, YouTube, news, events, etc. The reason was the visibility created by the campaign. You need to create awareness about your brand through various marketing channels. People will prefer to buy from you only if they know about you.
Running a contest – Pick a prize that your followers would like to win so they are incentivized to share and enter. Post it over social media and email with an emphasis on your branding and some news coming soon. Have the winner announced over Facebook Live or an alternative channel with the product launch at the same time to capitalize on the amount of traffic the video will receive.
Domain names cannot be replicated. If one is taken, the only recourse would be to approach the owner to discuss a sale. While there are other variations you could choose, sometimes owning a certain domain (especially if it is attached to your business) can be worth the premium. Often, people will scout out domain names that are still available, buy them, and then sit on them in order to sell them down the road. Depending on who may want the domain down the road, you could sell it for a large markup.

Lending Club is a platform where you can lend your money to other people. You’re the bank. Each note is only $25, so you can invest $1,000 and lend money to 40 people. There are many grades of loan (from safest to riskiest) and investors earn, on average, between 5% and 7% annualized returns. For more information, check out Investing and Making Money with Lending Club Peer-to-Peer Lending and my real money Lending Club Portfolio.


“The biggest surprise is real estate being second to last on my Passive Income Ranking List because I’ve written that real estate is my favorite investment class to build wealth. Real estate doesn’t stack up well against the other passive income sources due to the lack of liquidity and constant maintenance of tenants and property. The returns can be huge due to rising rental income AND principal over time, much like dividend investing. If you are a “proactive passive income earner” like myself, then real estate is great.”
I prefer assets that make me a high return for the lowest amount of work possible (semi-passive involvement). And assets that pay me in several unique ways. Cash flow is only one way RE makes money for me. I also get principal reductions, appreciation, tax advantages (depreciation), and I control the rental increases on a yearly basis. Plus a majority of the capital is provided by the secondary market on 30 year fixed low interest rate debt.
Many entrepreneurs reading this post will realize that they may not have the means to achieve true viral growth (where they have a Viral Coefficient of greater than 1). Rather than giving up, it is worth considering a hybrid viral model. In the hybrid viral model, you make up for the shortfall in customers by acquiring those through some other means such as paid search, or SEO.
This wartime propaganda campaign by the British Government discouraged talking about sensitive material where it could be overheard by spies. It was devised to prevent morale sapping rumours from spreading during the 2nd World War. Inversely viral in a way, but intended to start a movement and encourage a set of behaviours that could be further amplified by the public at-large.

Create a content that can be visible everywhere - you need to invest time and effort to get an unique idea. It is well known that plagiarism do not pass, so do not copy others. Blog posts and e-books are great ways of promotion, but there are to many of them on the Internet. If you want to success in the branded viral marketing you need to reach further than anyone else has done it before. It is not necessary to create a viral sensation, you need to create an useful, entertaining and relevant content where your audience will enjoy and spread it further, increasing the availability and exposure of your brand.
​Network marketing, or multi-level marketing, seems to be on the rise. Companies such as Young Living Oils, Avon, Pampered Chef, and AdvoCare are all multi-level marketing companies. You can earn passive income through network marketing by building a team underneath you (often referred to as a down line.) Once you have a large team you can earn commissions off of their sales without having to do much.
This was a great move for Dove who had become very quiet in the marketplace in the years beforehand. They were able to realign their brand to be all encompassing and to suit young and old women alike. The emotional undertone to the campaign made is hit hard with women no matter what their social standing, religious beliefs, etc. If you plan to carry out a viral marketing campaign similar to this example be careful not to inadvertently distance yourself from certain social groups by appearing too up market or shabby.

To start Viral Marketing, companies use ‘seeding’. A seed is planted, it grows, creates new fruit with seeds that subsequently distribute its seeds. That means that a marketing campaign gets a nudge in the right direction; people are actively informed about the new campaign via social media. They’re stimulated to watch the expression. That gives the originator influence over the direction and the result of the viral marketing campaign.


When most people think of investing opportunities, they think of stocks, bonds, and precious metals. While these are still some of the most common ways to invest, the platforms have evolved, and there are more options than ever. Gone are the days of mountains of paperwork, high brokerage fees and unattainable account minimums. Now you can invest on your own terms.


Index funds provide you with a way to invest in the stock market that is completely passive. For example, if you invest money in an index fund that is based on the S&P 500 Index, you will be invested in the general market, without having to concern yourself with choosing investments, rebalancing your portfolio, or knowing when to sell or buy individual companies. All that will be handled by the fund which will base the fund portfolio on the makeup of the underlying index.
A new venture was started under the wing of Pacific Life Insurance company last year called Swell Investing. They’ve created investment portfolios to cater to the values of certain people. These portfolios contain a number of stocks that fit the theme of the portfolio such as green tech or renewable energy. Dividends received are automatically reinvested to help compound your wealth for now.
This “use” can be as simple as wanting to see a hated popstar get his image shredded. It can be finding out how to survive a zombie apocalypse. Besides use, today’s consumers want to feel like they’re part of your product. This can be as simple as rewarding them with your product for an action, or including them vicariously through visual content that incorporate people just like them.

One of the easiest ways to get exposure to dividend stocks is to buy ETFs like DVY, VYM, and NOBL or index funds. You can also pay an algorithmic advisor like Wealthfront to automatically invest your money for you at a low fee. In the long run, it is very hard to outperform any index, therefore, the key is to pay the lowest fees possible while being invested in the market. Wealthfront charges $0 in fees for the first $15,000 and only 0.25% for any money over $10,000. Invest your idle money cheaply, instead of letting it lose purchasing power due to inflation. The key is to invest regularly.
Facebook’s algorithm determines the types of content that an individual user sees, and according to Facebook, the goal in 2018 is to give users “…less public content like posts from businesses, brands, and media.” This typically results in less trending content from businesses, but rather content from publications and individuals. Of course, when a product gets featured in trending content on Facebook, it gets a lot of attention.
I bought a house. I chased my dreams and moved to a big city on the other side of the world where I rent. I am living my dream in what I could never describe as work—it’s a hobby— and am now mortgage free and the rental income from that property pays off my rent here. When you truly love what you do it’s not even work, you don’t even want to retire, you have more money to do more interesting projects. I will be using my equity to buy a house in central London in the next 18 months and will keep buying as much property as I can. I couldn’t give a $ht about stocks and shares. I have collegues, friends and family who have lost everything in stocks after being quite wealthy. The ones who succeed, so what if you have 50 million instead of 20? who cares? It’s just a trophy. I save but I spend a lot on things I like. I like nice cars, nice furniture, clothes etc. I really love nice experiences and I love sharing nice experiences with my loved ones. Screw being frugal. What I love most is being able to freely give and provide for family and friends and charities too. Being able to give is a great gift and I’ve watched instant karma happen in my life so many times. It’s truly like magic. The more you give the more you get. Everything we have is on lease from the universe! Life is truly amazing when you immerse yourself fully in your dreams, because—and it sounds cheesy—but DREAMS COME TRUE so you better make them bloody big ones!
You’ve probably heard of affiliate marketing before – it’s when you earn a commission by promoting a product. The product you promote online should be something you’re knowledgeable about and that you believe is high quality. Common sense, right? You’d be surprised by how many affiliate marketers forget that principle, but that’s a whole other story.

Generating passive income is NOT impossible. Passive income was just a dream for me until 2008. That’s when I was let go from my job due to the crumbling economy. With no other options, I bet on myself by trying to make my dream a reality. And you know what? The dream came true, and it’s totally awesome! I get to stay at home with my family, work when I want, and make my own decisions. This lifestyle is possible, and I want you to experience it too.
Viral content usually has a well-designed viral strategy behind it, it is, in part, also due to luck, but creativity and preparation are also extremely important… for this reason, to get to know this world a little better, I would like to tell you today what the definition of this concept actually is, how a viral campaign works, the advantages or viral marketing and show you our favorite examples.
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